TO BUILD AN ETHICAL BUSINESS ENVIRONMENT WHEREIN BUSINESS ENTITIES, BUSINESS STAKE HOLDERS, BUSINESS EMPLOYEES, TRUST EACH OTHER FOR THEIR INTEGRITY AND AUTHENTICITY.
TO ESTABLISH AN AUTHENTIC BUSINESS ENVIRONMENT WHEREIN WHERE CONSUMERS CAN IDENTIFY REGISTERED AND ETHICAL BUSINESSES AND AVOID UNSCRUPULOUS BUSINESSES.
TO BE THE GROUND BREAKER IN MODERN BUSINESS ASSESSMENT, VERIFICATION AND REGISTRATION.
WE ACHIEVE THIS BY SETTING GUIDELINES FOR BUSINESSES AND ENCOURAGING AND SUPPORTING BEST PRACTICES BY ENGAGING WITH AND EDUCATING CONSUMERS AND BUSINESSES.